Go back Blog

Revenue Streams: Definition, Types, Importance, Advantage, and Disadvantage

text a définir
30 juin 2022
Temps de lecture : 13 min
text a définir

Revenue is the cash that is gained as a result of regular operation activity. Revenue is calculated by multiplying the typical deal cost by the number of units that are sold. The top line of the business, also known as gross pay, is the figure that is used before any deductions are made in order to determine the overall gain. Revenue streams, on the other hand, are the backbone of any business. It is defined as the various ways through which a company generates revenue, such as the sale of goods or the provision of services to customers. The different kinds of activities carried out by an organization will determine the different forms of income that are recorded on the organization's books.

There are two distinct kinds of revenue streams, known as operating revenue, and non-operating revenue. Operating revenue is the revenue that a company generates from its primary business operations. Transactional, project, service, and recurring revenue streams are the primary categories of operating revenue streams. The most typical source of revenue for an enterprise is composed of its many transactions. The most common source of revenue is transaction revenue, which is one-time payments from customers for a good or service. Project revenue is composed of several payments defined according to a schedule and spread over the course of a project's lifespan. Furthermore, revenue streams from the provision of a service will typically be billed on a time-spent or fixed-price basis, whereas recurring revenue streams refer to payments that will be made repeatedly over time. Non-operating revenue, on the other hand, refers to any money that is derived from sources other than the primary activities of the company. Examples of this type of revenue include interest revenue, dividend revenue, and rent revenue. The term "interest revenue" refers to both the interest earned, and the income gained from investments made in a company. On the other hand, dividends are financial benefits received for owning shares issued by other corporations. In addition, the out-of-space, facilities, and equipment that a corporation leases to others in order to generate non-operating money are referred to as rent revenue.

Generally speaking, a company's multiple revenue streams refer to the various ways in which it can create profits through the sale of products and services. However, depending on the types of services and activities that the company offers and performs, there are a variety of alternative revenue streams that it could potentially establish. In this regard, the different revenue streams present both opportunities and challenges for the company. One of the benefits of identifying multiple revenue streams is the ability to make independent forecasts for each revenue stream and more accurately estimate sales and profits. It also allows each revenue stream to take into consideration different forecasting factors such as seasonality or fluctuating market conditions. Looking at each revenue stream independently can provide a better forecast of overall revenue and highlight potential growth opportunities for the company. The various forecasting factors can be determined or adjusted by conducting an in-depth survey of the target markets or by approaching customers and obtaining their opinions on the goods or services being marketed. On the other hand, if revenue streams are not adequately addressed and are managed in a rough manner, they can potentially create a risk for the company. Therefore, it is necessary to have an accurate understanding of the different revenue streams. Businesses can increase their development and stability by strengthening their revenue sources, which is a fundamental component of the business model canvas. It allows an understanding of the nature of earnings, as well as the cyclicality and certainty of revenues, as well as the analysis and evaluation of ways to enhance or strengthen revenues for the business.

What are the important revenue streams?

Having many sources of revenue is essential for any kind of company, as this is what ensures the company's continued existence. Through the analysis of its revenue streams, the company is better able to comprehend whether or not it is able to accomplish its goals. Each revenue stream contributes to the overall performance of the company. The analysis of each of its revenue streams enables mastering its characteristics such as margin rate, payment delays, seasonality, and recurrence. Based on these analyses, the CEO or CFO sets up key performance indicators (KPI). KPIs on each revenue stream are essentially a value that demonstrates how successfully a company has accomplished one or more of its primary business goals. These KPIs allow for planning strategies to ensure revenue growth but also allow for recognizing odd movements and shifts in trends in revenues and determining the reasons that underlie those shifts and movements.

What are the different types of Revenue Streams?

Businesses and individuals often rely on several sources of income to guarantee their survival and prosperity. There are two different types of revenue streams; operating revenue and non-operating revenue.

Listed below are the different types of revenue streams.

1. Operating Revenue: The operating revenue describe the sum of money a business receives from its primary source of income. In some cases, a retailer generates operational income even before it sells any products. A clinic, on the other hand, generates income to support its operations by providing healthcare. Operating revenue includes all types of money made from customers, including revenue from transactional-based, revenue from charging for using services, revenue from projects, and recurring revenue.

  • - Transactions-based Revenue: Transaction-based revenue, referred to as the earnings from the sale of products, which are typically made up of single payments from customers.

  • - Service Revenue: Service revenue is the income earned from providing services to customers, and it is calculated by multiplying the time spent on the services by their respective rates.

  • - Project Revenue: Revenue from a project comes in the form of installments paid at predetermined intervals over the course of the project's lifespan.

  • - Recurring Revenue: Sales that continue to be paid for after a product has been sold to a customer are considered recurring sales.

2. Non-operating Revenue: The non-operating revenue is a part of an organization's net profit that does not carry through or directly relate to its core operations. One common type of non-operating income for retailers is investment income, also known as interest income. Income from sources other than core operations, such as interest, dividends, and rent, falls under the non-operating revenue category.

  • - Interest Revenue: The “interest revenue” is referred to as the earnings from investments and interest on debt held by the company.

  • - Dividend Revenue: Dividend revenue is the amount of money paid out to shareholders or investors based on their ownership percentage.

  • - Rent Revenue: Earnings from the leasing out of real estate or capital equipment are referred to as “rental income.”

What are the different examples of Revenue Streams?

There are many avenues that organizations pursue in order to generate revenue. The most common types of income that businesses can generate are categorized and described below.

  • - Asset Sale: One of the most frequently encountered ways that companies in a wide variety of sectors make money is through the purchase and subsequent sale of assets. After purchasing the item from the company, the consumer becomes the new owner. When a corporation is sold from one owner to another, this is also considered an asset sale. In most cases, the sale is a one-time-only occurrence. Since the customer now owns the item, once the sale is finalized, they will normally either use the item themselves, resell it, or even destroy it. The sale of a tangible product contributes to the revenue generated by the company.

  • - Usage Fees: The amount of money that a corporation charges customers to use its service is referred to as the usage fee. The owner of the company receives payment from the user in proportion to the amount that they use the service. One common example is that clients of a phone provider are charged for a predetermined number of minutes and data. Getting access to phone service typically requires the payment of a monthly charge by the customer. Another useful example is renting a car. When renting a car, the customer often pays the rental company based on the number of miles driven by the rented vehicle. There may be fees associated with having a package delivered by a postal carrier from one location to another.

  • - Leasing and Renting: Customers renting a temporary item for a predetermined amount of time are the driving force behind this source of recurring revenue. In exchange for this, business owners are providing clients the sole utilization of a resource for a predetermined period of time. Airbnb and other car rental companies are two examples of enterprises utilizing these types of revenue stream.

  • - Advertising Fees: Business owners can generate a stream of gross known as advertising fees by charging a fee to advertise a service, product, or physical company assets. In essence, any location where they demand payment in exchange for the opportunity to promote and market another company. Businesses that have web pages that receive a significant amount of traffic frequently make use of a revenue stream that is based on advertising. Advertising space can be sold to bring in money for business owners. The advantage of this is that if the owner of the business possesses a high-traffic area, whether it be online or offline, the company is able to monetize that space quickly.

  • - Subscription Fees: Many businesses make money by selling subscriptions. Customers who pay an ongoing fee to subscribe to a service in order to receive uninterrupted access are the primary contributors to a company's revenue. Netflix, Shopify, and Adobe are some examples of businesses that employ subscription fees.

  • - Licensing: A one-time payment from a consumer is typically required for licensing, and this payment grants access to a software package for a single user or a group of users. While the owner retains ownership rights, the third party is permitted to make unrestricted use of the work. Many goods have been shifted over to being offered as part of subscription services by companies such as Adobe and Microsoft. However, licensing is still common practice in the fields of video games, music, and photography. Under this approach, consumers pay a fee to access and use a piece of content, but the original owner keeps all ownership rights.

  • - Brokerage Fees: A brokerage fee is something that can be paid to businesses that successfully match customers with the services they need. Real estate agents and brokers, in the conventional sense, are responsible for matching potential buyers and sellers with available properties in exchange for a commission. Companies such as Uber, Booking.com, and Airbnb are a few more examples of enterprises that collect brokerage fees. They all charge a fee for the service of matching clients to one another.

  • - Consulting or services: The members of the company's team are another valuable asset. It is not required that an asset be a tangible object. The team's expertise can be leveraged by business owners in the form of consultancy or service. This category includes, for instance, marketing businesses and consultants, as well as financial advisors. These are the kinds of companies that might do both regular work and contract work.

How many revenue streams does a business need?

Multiple revenue streams are necessary for a successful business. Many experts in business fields suggest aiming for at least seven revenue streams. It is best to have multiple sources of income and not to rely on any one of them. A significant number of business owners have multiple streams of revenue. It is because they are under the impression that doing so will provide financial security for both themselves and their companies. Furthermore, it will lower the amount of risk that their companies are exposed to and will make their companies financially viable when they go up for sale. When income has a stronger stability component, owners will enjoy greater peace of mind because of the certainty of their income; cash flow growth will give them additional possibilities and, depending on the tax system of their country, possibly higher tax write-off rewards. In addition, in a number of instances, their multiple revenue streams can be supplementary to one another, functioning as a feeder from one to another, mutually developing each part of their organization.

What are the advantages of having a lot of revenue streams?

Having several revenue streams opens the door to many opportunities and benefits. One of the reasons for this is that it makes the business much more competitive when it comes to selling, decreases the risks associated with running the business, and provides monetary sustainability for the company. Diverse revenue streams, in addition to safeguarding the company against potential dangers, make it possible to fulfill a greater number of customer requirements, thereby enhancing the quality of service offered and enabling business owners to cultivate more holistic relationships with their clients. Having a positive relationship with customers makes it much more likely that they will return to the company for additional purchases and will also suggest the company to their friends, family members, and coworkers at work.

What are the possible disadvantages of having different revenue streams?

When it comes to the business world, having a variety of revenue streams may be really fulfilling due to all of the advantages it offers. Having various revenue streams does, however, come with its own share of disadvantages. When a business owner has several sources of revenue, their laser focus shifts away from a single point with a high probability of success and toward a dispersed flash of light that is ineffective. In addition, it places many demands on business owners, who already have limited time and energy, making it difficult for them to juggle the competing demands of their relationships, families, spiritual lives, businesses, and investments.

How to create a revenue stream?

Listed below are the step-by-step guide on how to create revenue streams.

1. Determine the key market and the main source of income: If a company's owners do not even know what they're marketing or to whom they're marketing it, they won't get anywhere with any business approach they employ.

2. Opportunities that might supplement the current source of money should be considered: Maintaining consistency and harmony with the established brand is a vitally important step in how to create a revenue stream for financial gain. For instance, the sale of clothing lines is the principal source of revenue for the company. By launching and monetizing their own fashion blogs, business owners have the potential to generate additional streams of income. Owners have the opportunity to showcase their products and start generating traffic to the website while also earning additional revenue.

3. Do some research and consult with clients to find out what it is that they need: Make use of the feedback provided by existing customers to generate ideas regarding what it is that they would want and need from a company in the future. This provides the owner with a better understanding of the wants and needs of their target market. It provides the proprietor with inspiration for new products and services to provide in the future. Another advantage of it is that it enables owners to determine which of their products or services could have some updates or enhancements.

4. Begin to expand the base of customers: Put all of the effort into acquiring new clients so that the business can increase the number of existing customers. Increase the number of potential clients that are reached by the current marketing operations by reaching out to a greater number of people.

5. Examine the development of the company once it has been established: It is important to keep an eye on the new revenue stream and monitor how well it is doing. Make modifications as needed. Owners should give it some time to grow and develop, but if it becomes a headache and costs so much more than it's worth, owners shouldn't be afraid to pull the plug on it.

Is it easy to create a revenue stream?

Yes, it is easy to create a revenue stream. The only thing that a company's owner needs to do is research and educate themselves further on the many methods of making money for their business. company. It is of the utmost importance to have knowledge of this aspect as it will assist in making the business successful and successful over time. The business owners will need to determine their target customer as well as their means of earning in order to create a revenue stream. Additionally, they would need to consider possibilities that match their current revenue stream, learn what their consumers want and need, concentrate on growing their client base, and assess how well the business is doing once it has been launched.

How to manage revenue streams?

When it comes to managing revenue streams, owners need to take a number of aspects into consideration. The first step in learning how to manage multiple revenue streams is to examine oneself. Beginning with an evaluation of oneself is helpful to firms in analyzing their business goals and evaluating the platforms they currently use. From there, owners are in a better position to assess whether or not a new distribution platform may assist them in achieving their goals, or whether or not increasing the efficiency of the current method will be a more effective technique. Avoiding over-servicing customers is the second-best strategy for managing multiple revenue streams. When owners overdo things like promoting, blogging, engaging, etc., they are indulging in what is known as "over-servicing." When the expense of acquiring a new customer is factored in, business owners quickly understand that their efforts may not be profitable after all. Due to this, preventing over-servicing can be particularly crucial for owners who have to manage multiple streams of revenue. Over-servicing causes staff to expend excessive amounts of effort, which in turn has a detrimental impact on their productivity. The last step is to put an emphasis on maintaining client relationships. The retention of customers is the focus of the majority of the advice that owners will read about today. By cultivating a foundation of devoted consumers, business owners can reduce the amount of time they spend searching for new leads while simultaneously increasing their ongoing income.

How do revenue streams affect cash flow analysis?

A corporation or organization's revenue might come from a variety of different revenue streams. It refers to the combined sales of all goods and services generated by a company, regardless of whether such sales come from its core operational business or from other activities. On the other hand, cash flow refers to the total net amount of cash that is moving in and out of a business on a regular basis. Cash flow is affected by different revenue streams in such a way that, if it is positive, it indicates that the assets of the organization are growing. Furthermore, it enables a business to pay off its debts, reinvest in the company, give the money back to its shareholders, pay its operating expenditures, and offer a cushion against potential future financial issues. Both a company's revenue streams and its cash flow are essential to its success since they are utilized to assist business owners in determining the company's overall financial health. In addition to this, conducting a cash flow analysis statement provides business owners with a more precise notion of whether or not they have adequate cash on hand to engage in new business activities, or whether or not they will instead need to obtain external sources of financing.

Is it easy to manage revenue streams?

Yes, it is easy now to manage revenue streams. A person who owns a business in the current world will find that technology makes their life easier. The first step toward effectively managing many streams of income is to keep track of all of those revenue streams. When a business owner has more than one source of revenue, their finances are becoming too hard to handle manually. Fortunately, there are contemporary solutions that can help company owners manage this complexity. Trezorino is widely regarded as one of the most effective tracking applications available. Trezorino can make a direct connection to the accounts of a company's owners and instantly synchronize itself with real bank feeds. The next step is to build a digital cash flow statement to analyze transactions and make projections in a few clicks. Setting up sales forecasts and expense budgets allows for avoiding unpleasant surprises and easily establishing a sound action plan to ensure the development of the company. It is easier for business owners to manage uneven cash flow and establish medium and long-term strategic plans.